Solutions

Who the measurement is for

The product is the same evidence trail. These pages describe the decision each team is usually trying to make. If you sell products, start with ecommerce: that is the page that talks about categories, attributes and buying questions rather than a generic role.

Online stores

eCommerce teams

Measure product-category mentions, recommendation context and cited sources across a reviewed set of buying questions.

  • Which product categories include our brand?
  • What attributes shape competitor recommendations?
  • Which sources support the visible buying advice?

Other teams