Guides
Guides on AI visibility and measurement
Longer pages for deciding what a result means. Read one of these when you are choosing what to measure. If you are inside Search Console, GA4, Tag Manager or a store admin, the tutorials are the shorter pages.
Start with the question you actually have
What is AI visibility?
What the term covers, which observations it includes, and why a result needs a declared scope.
What is generative engine optimization?
What GEO refers to, how it sits next to SEO and AEO, and which claims need caution.
GEO vs SEO vs AEO
What each discipline is trying to measure, and what they still share.
How to measure AI visibility
A prompt panel, repeated observations, and evidence attached to each result.
How to track brand mentions in ChatGPT
Mentions, recommendations, competitors and citations, kept traceable to the answer.
Why AI answers change between runs
Why the same question can produce a different answer, and how to compare repeats.
AI crawlers and robots.txt
How OpenAI, Google and Anthropic document separate crawlers for search, training and user-requested fetches.
AI search optimization
How SEO, answer content and citation evidence fit into one workflow.
AI citation tracking
How to record visible citations without turning them into a ranking.
AI visibility strategy
A market, a buyer-question panel, a baseline, and changes that stay reviewable.